Privacy policy
Privacy Policy
Last updated: 16 June 2026
This Privacy Policy explains how Miss Louise collects, uses, stores and protects your personal information when you visit our website, place an order or contact us.
Miss Louise is the data controller responsible for your personal data.
Business name: Miss Louise
Email: help@misslouise.shop
Phone: +447481792474
Business address: PINNACLE HOUSE BUSINESS CENTRE, LINLITHGOW BRIDGE, GROUND AND FIRST FLOOR, LINLITHGOW, WEST LOTHIAN, UNITED KINGDOM EH49 7SF
Miss Louise is not currently VAT registered.
1. Personal Data We Collect
We may collect the following categories of personal data:
Identification data, such as your name.
Contact data, such as your email address, phone number, billing address and shipping address.
Order data, such as products purchased, order number, delivery status, returns and customer service history.
Payment-related data, such as payment confirmation and transaction status. We do not store full payment card details.
Technical data, such as IP address, browser type, device type, operating system, time zone, website usage and cookie identifiers.
Marketing data, such as newsletter preferences, advertising preferences and consent choices.
Support data, such as messages, emails, images, videos or other information you send to us when requesting support.
2. How We Use Your Personal Data and Legal Basis
We process your personal data under the UK GDPR and applicable UK data protection laws.
We use your personal data for the following purposes:
To process and deliver your order.
Legal basis: Contract.
To confirm payment and prevent fraudulent transactions.
Legal basis: Contract, legitimate interests and legal obligation where applicable.
To provide customer support, returns, refunds and order updates.
Legal basis: Contract and legitimate interests.
To send service messages about your order, delivery, returns or account.
Legal basis: Contract and legitimate interests.
To send marketing emails, promotional messages or advertising where you have opted in or where permitted by law.
Legal basis: Consent or legitimate interests where applicable.
To personalise website content, analyse website performance and improve our store.
Legal basis: Consent for non-essential cookies and legitimate interests for basic operational improvements.
To comply with tax, accounting, legal and regulatory obligations.
Legal basis: Legal obligation.
To protect our website, customers, business and legal rights.
Legal basis: Legitimate interests.
3. Payment Information
Payments are processed by third-party payment service providers. Miss Louise does not store your full debit card, credit card or payment account details.
Payment providers may process your data in accordance with their own privacy and security policies.
4. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to operate the store, remember your preferences, analyse website performance and support advertising or marketing activity.
Strictly necessary cookies are used to make the website work and cannot usually be switched off.
Non-essential cookies, including analytics, advertising and marketing cookies, will only be used where required with your consent.
You can manage your cookie preferences through our cookie banner or through your browser settings.
Disabling some cookies may affect website functionality.
5. Sharing Personal Data with Third Parties
We may share your personal data with trusted third parties where necessary to run our business, including:
E-commerce platform providers.
Payment processors.
Order fulfilment partners.
Dropshipping suppliers.
Shipping and logistics providers.
Customer support tools.
Email and marketing platforms.
Analytics and advertising platforms, where permitted.
Fraud prevention and security providers.
Professional advisers, including legal, accounting and tax advisers.
Regulators, courts, authorities or law enforcement where required by law.
We only share personal data that is necessary for the relevant purpose.
6. International Transfers
Because Miss Louise operates using a dropshipping model, some products may be fulfilled by suppliers or logistics partners outside the United Kingdom.
Where personal data is transferred outside the United Kingdom, we take steps designed to ensure that appropriate safeguards are in place in accordance with applicable data protection law.
7. Data Retention
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Order, transaction and customer service records may be kept for a reasonable period to meet legal, tax, accounting, fraud prevention and dispute resolution requirements.
Marketing data is kept until you unsubscribe, withdraw consent or request deletion where applicable.
8. Security
We use reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration and destruction.
However, no online transmission or storage system is completely secure. You are responsible for keeping your account and device secure.
9. Your Rights
Under UK data protection law, you may have the following rights:
The right to be informed about how your data is used.
The right to access your personal data.
The right to correct inaccurate or incomplete data.
The right to request deletion of your personal data.
The right to restrict processing.
The right to data portability.
The right to object to certain processing.
The right to withdraw consent at any time where processing is based on consent.
The right to complain to the UK Information Commissioner’s Office.
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
10. Marketing Communications
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at:
Service emails relating to orders, payments, shipping, returns or legal notices may still be sent even if you unsubscribe from marketing.
11. Data Protection Contact
Miss Louise has not appointed a formal Data Protection Officer.
For privacy questions, requests or concerns, contact:
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations or data practices.
The updated version will be posted on our website with a new “Last updated” date.